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[PT]
Chico - Banca e Café é uma marca que representa um cantinho afetivo e único em Brasília. O local ideal para um bom café, uma boa leitura e para se sentir acolhido. Com um conceito inovador e urbano, a banca localizada na Asa Sul de Brasília tem muita história em suas raízes. De origem familiar, o espaço que antes era apenas uma banca de jornal, deu origem também a uma cafeteria e a um showroom de azulejos, este último fruto de uma parceria.
As palavras-chave que compõe este projeto são: café, leitura, prosa e aconchego. Meus clientes queriam um projeto que representasse atributos de uma marca criativa, good vibes, urbana, mas também afetuosa e acolhedora. Apesar de ser um projeto minimalista, ele traz muito significado. A construção do conceito e do logotipo se basearam nas formas geométricas tão presentes em Brasília, assim como no formato de suas bancas de jornal.
[ENG]
Chico - Banca e Café is a brand that represents a cozy and unique corner in Brasília. It's the ideal place for a good coffee, a good read, and to feel welcomed. With an innovative and urban concept, the stand located in Asa Sul of Brasília has a lot of history in its roots. Originating from a family business, the space that was once just a newsstand has also given rise to a café and a tile showroom, the latter being the result of a partnership.
The keywords that make up this project are: coffee, reading, conversation, and coziness. My clients wanted a project that represented attributes of a creative, good vibes, urban brand, but also affectionate and welcoming. Despite being a minimalist project, it brings a lot of meaning. The construction of the concept and the logo was based on the geometric shapes so present in Brasília, as well as the format of its newsstands.
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